The styling desk
What the hold number means, how to work the gel through wet or dry hair, how to wash it out and which size to keep on the shelf. 5 pieces, written by the people who mix it.
Read before you squeeze
Find your holdGuide to hold ratings
How to read the hold number on the bottle
Learn what the hold numbers from 1 to 10 mean on our squeeze bottles and jars. Find the right level of stiffness for your hair thickness and style.
Read itStyling desk guide
Reshaping and washing out gel
Learn how water softens dried styling gel for quick reshaping during the day, fixes clumping on dry hair, and washes clean at night.
Read itStyling guide from the bench
Two classic shapes for hard gel
Learn how to build spikes and smooth slick backs with hard gel. Pick hold numbers, apply at the root, and wash clean with water.
Read itFormats and travel sizes
Small bottles, bags, and where your gel lives
Keep a small squeeze bottle in your bag and a full bottle at the bathroom sink. How our travel formats and multi packs work across your week.
Read itStyling guide for new users
Moving from light gels to a hard hold
Learn what happens when you switch from a light gel to a hard hold formula. Start on damp hair, use a fingertip of gel, and let the cast dry solid.
Read it